AI-Augmented Sales Strategy & Lead Generation

Archer builds documented sales systems that pair proven B2B methodology with AI: ideal customer profiling, AI-assisted LinkedIn outreach, lead scoring and CRM automation, and conversion-focused web funnels. The output is a repeatable, written process your team runs, not a bag of disconnected tactics.

The system, in order

Ideal Customer Profile and value proposition. Who buys, why they switch, and the sentence that makes them take the meeting. Everything downstream depends on this being right.
Outbound engine. AI-assisted research and personalization on LinkedIn and email, with humans sending and handling replies. Volume without the spam signature.
Inbound capture. GEO and SEO pages that answer buying-intent questions, feeding a conversion-designed funnel rather than a generic contact form.
CRM and follow-up. Lead scoring, automated sequences for the long tail, and clean handoffs, in your existing CRM where possible.
Documentation. The whole process written as SOPs, so it survives staff changes and can be delegated, including to a trained virtual assistant.

Why the sales background matters

Most AI lead-generation offers are tooling in search of a strategy. Gene Bohensky has consulted on B2B sales since 2011 and coaches business owners through The Alternative Board; the AI layer here accelerates a methodology that worked before AI existed. That is also why we are comfortable telling you when outbound is the wrong channel for your business.

Frequently asked questions

Do you send outreach on our behalf?

We can build and run the engine, or build it and train your team or a virtual assistant to run it. Messages always go out under your identity with your approval on templates and targeting.

Is AI-personalized outreach still effective?

Volume templates die fast. What works is AI doing the research and drafting while a human curates the list and handles replies. Response rates depend heavily on the offer and list quality, which is why the ICP step comes first.

How soon do leads show up?

Outbound programs often produce first conversations within 30 days. Inbound (GEO/SEO) builds over 60–90 days and compounds. We stage both so the fast channel funds patience for the durable one.