GEO Audit: Find Out Why AI Engines Don’t Cite You

A GEO audit tests the prompts your buyers actually use across ChatGPT, Perplexity, Gemini, and Google AI Overviews, records who gets cited and from which sources, then examines your site’s structure, schema, crawler access, and off-site authority against those winners. You leave with a gap list ranked by impact.

What the audit covers

Prompt testing. We run the buying-intent questions for your category across the major engines and record who is named, who is cited, and which third-party sources feed the answers.
Crawler and technical check. robots.txt and CDN rules for AI crawlers, snippet directives, page structure, and load behavior.
Schema and entity review. What structured data exists, what is missing, and whether your business facts are consistent across the web.
Content extractability. Whether your pages answer questions directly or bury answers under introductions, and which buyer prompts have no page at all.
Off-site authority map. The review platforms and roundups engines cite for your category, the inclusion thresholds, and where you stand against them.

The deliverable

A written gap list ranked by impact and effort, with the specific pages to build, the schema to add, and the off-site thresholds to clear. It doubles as a scope of work you can hand to us or to any competent implementer.

What it costs

The GEO audit falls within our project pricing:

Engagement	Investment	What you get
AI Readiness Assessment & Strategy Session	Starts at $750	Five-dimension assessment, prioritized roadmap, 30/60/90-day plan.
Project engagements (GEO build, operations automation)	$2,500–$8,000	Scoped, fixed-fee implementation with defined deliverables.
Ongoing strategy & implementation retainer	from $1,500/month	Monthly strategy, execution, measurement, and optimization.

Frequently asked questions

How is this different from an SEO audit?

An SEO audit examines rankings, links, and technical health. A GEO audit starts from live AI-engine answers: who gets cited today, from which sources, and what separates them from you. There is overlap in the technical layer, but the evidence base is different.

Do you audit competitors too?

Yes. The audit only makes sense comparatively: the gap list is built from what currently cited competitors and sources do that your site does not.

Can I run a basic version myself?

Yes: ask the engines your buyers’ questions in fresh sessions and note the cited sources, then check your robots.txt for AI crawler blocks. Those two checks are free and often revealing. The full audit adds the schema, extractability, and off-site threshold analysis.